Account based marketing (ABM)
Account based marketing (ABM) is a clever approach to B2B marketing that combines sales and marketing and focuses on one or two target leads at a time.
Get a handle on essential terms, tools, and insights for finding, verifying, and managing contact information. From email verification to lead generation, sharpen your outreach with this bookmark-worthy glossary.
A
Account based marketing (ABM) is a clever approach to B2B marketing that combines sales and marketing and focuses on one or two target leads at a time.
Account based prospecting (ABP) is a B2B marketing and sales plan that involves finding, activating, and nurturing target accounts and gaining their trust.
Account mapping is an ABM strategy in which two partners combine customer data in a partner CRM in one central place.
The address verification service is a fraud prevention system that can help merchants limit fraud and chargebacks.
B
B2B prospecting combines several activities, including finding, contacting, and converting prospective buyers into customers.
Prospecting data is information on prospective customers gathered to help a business find, qualify, and convert new prospects into leads and sales.
A BASHO email is a personalized, targeted cold email that B2B companies usually use.
Boolean search allows you to filter your search parameters using words such as “AND” or “NOT.”
Buying intent, or purchase intent, refers to the potential for a customer to make a purchase.
C
The California Consumer Privacy Act allows any California consumer to request access to all information a company has stored on them.
Call analytics refers to analyzing data in meaningful ways that yield critical insights into customer behavior, preference, and overall call performance.
A call cadence is a plan that details how often a salesperson reaches out to their lead and how much time they should wait between each contact.
The CAN-SPAM Act is a United States law that prescribes the requirements that emails and other messages from entities must follow.
Cold calling is a sales call from a B2C who has never interacted with the salesperson making the call.
D
When your organization collects, stores, or uses personal data, the individuals whose data you process become vulnerable to risks.
Considering regulatory requirements, a data retention policy represents the duration, standards, and procedures for retaining different data types.
E
The Electronic Communications Privacy Act protects the privacy of people communicating via wire, oral, or electronic means.
F
Firmographic data is a set of attributes that describe an organization or company.
G
The General Data Protection Regulation, passed in the EU, protects personal data and covers data collection, storage, and management.
H
A hard bounce happens when an email can’t be delivered due to an invalid address, full mailbox, or strict security settings.
I
This happens when a potential customer discovers a business’s product or service and contacts it.
J
K
L
This involves the last interaction on a site. When a conversion occurs, all credit is given to that last interaction.
M
Marketing attribution is a process used to determine which marketing tactics led to conversions and sales.
N
The number of new potential customers added to a company’s database during a specific time is known as the net new leads.
O
Opt down is a feature that allows users to change the frequency with which they would like to receive communication instead of completely opting out.
P
This is a regulation that controls the handling of personal data during commercial activities.
Q
R
S
A sales dialer is a preloaded list of caller IDs that a call center or sales representative may use to make outbound calls.
T
U
Unsolicited commercial email is a type of email that is considered spam because it is sent to many recipients without their permission.
V
A virtual phone number is not connected to a specific internet or service provider and can be used anywhere.
W
X
Y
Z
A user voluntarily shares zero-party data, so the company may use that data.
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