B2C prospecting data

Prospecting data is information on prospective customers gathered to help a business find, qualify, and convert new prospects into leads and sales.

Contents

Samantha Spiro
Samantha has over seven years of experience as both a content manager and editor. Bringing contact info to life is the name of her game. Some might say she’s a bit ‘SaaS-y.’

B2C prospecting data involves collecting insights into consumer behavior, such as demographics, purchase habits, and online activities. Marketers use this data to identify potential customers and drive campaigns that target their preferences for effective targeting and conversion.

Instead of traditional B2C prospecting, social media listening can reveal consumer needs and trending subjects on the spot by analyzing actual conversations across different social platforms – a far more active way of coming closer to your target audience. Therefore, companies will reach and connect naturally and timely with their audience.


The data-driven patterns of B2C prospecting 

B2C prospecting data enables companies to understand customer preferences and patterns. Then, they can conduct personalized marketing for better campaigning. 

Companies reach out to a specific audience with relevant offers that improve their sales conversion percentages and result in happy customers with improved brand loyalty. Data supports informed decision-making and optimizes ad spending.

 

  1. 79% of B2C customers prefer experiences personalized for them.
  2. 61% of marketers have a hard time turning leads into anything.
  3. 83% of B2C clients share data in exchange for individualization. 
  4. 55% of B2C prospects will change brands without custom communication. 
  5. 49% of companies have seen a positive increase in ROI from data-driven segmentation. 
  6. 93% of B2C professionals agree that data enhances marketing performance. 
  7. 70% of the sales cycle is now digital, and there’s a 7-10 % uplift in conversion rates from data-driven marketing conducted online.

     

Words from a wise friend

 

Kerina Narainsamy

Junior SaaS Media Consultant @ Empact Partners 

B2C prospecting is your best friend if you treat it that way. It speeds things up while keeping the convo going. Tracking the results helps me pinpoint exactly what’s building friendship bracelets within the overall strategy vs the risks that could end up in a prospect’s brand ‘burn book.’


This expertise proves why companies have applied segmentation, automation, and continuous measurement to
optimize strategies. It also highlights how analyzing, adapting, and staying in line with customer trends goes a long way in earning trust.

Everyday applications 

Business organizations develop their B2C prospecting data by correlating it with consumer browsing behaviors, purchase histories, and demographic data. They track this information to create segmented audiences and offer targeted marketing based on specific customer needs.

CRM systems and analytics often constantly track such efforts to improve them using social media insights. Data-rich decisions also help a brand achieve specific improvements, engage more customers, and ensure better deal closures.

The luxury brand, Shinola, improved its post-purchase experience by replacing the traditional product registration card with QR codes, making it a piece of cake for customers to go digital. It saw open rates soar to 78% and lifted product registrations from 15% to 35%. To help customers feel more connected and valued, it also provided personalized email journeys and facilitated more communications from sales teams.

Besides a better level of customer engagement, navigated post-servicing strengthening the entire brand experience.

Solving the weakest link in B2C prospecting data 

What is the biggest hurdle?

Compliance with data privacy regulations, such as GDPR and CCPA, requires companies to follow strict rules in collecting and using data. Poor handling of client data can lead to legal issues and a loss of trust.


The solution? Transparent data collection and ethical marketing

First-party data is something every business should live and breathe, and there should be open conversations about how customer data is used. Compliance with regulations, consent-based marketing, regular audits, and secure data storage will glue the fragments of trust while still providing valuable prospecting data.

Author

  • Samantha has over seven years of experience as both a content manager and editor. Bringing contact info to life is the name of her game. Some might say she's a bit 'SaaS-y.'

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