Email list brokers build, qualify, and sell targeted email lists to marketers who need to expand their reach quickly. Brokers gather contact information from private and public sources so you can leverage pre-built leads.
Instead of spending months building a list organically through opt-ins and content marketing, you can launch your campaigns. However, it’s essential to be sure the data is compliant and high-quality.
The alternative? Building your email list is a longer but more permission-based process.
The advantage of having an email list broker
- About 65% of the marketers found campaign effectiveness increased using curated email lists.
- Companies that hire email list brokers will likely see an average 25% boost in conversions and engagement levels.
- Targeted lists can reduce campaign costs by up to 20% through reduced waste.
- Forecasts indicate that reputable email list brokers will grow by 15% in 2025 as compliance and data quality become increasingly critical.
The experts on growing that list
When renting from quality brokers, you’re not buying contacts but relationships that translate into real engagement.
With a track record of helping businesses cook up impressive digital growth, Neil’s recipe is refreshingly straightforward: focus on gathering high-quality data that actually matters, rather than just stuffing your email list like an overcrowded pantry. His approach to ethical list building isn’t just another marketing theory; it’s battle-tested wisdom from someone who’s helped countless businesses serve up digital success.
How these companies transformed their email lists
In this example, marketing strategist, Justin Pugsley, mentions how he transformed a failing email list into a booming sales channel. His email list was in disrepair and yielding pathetic engagement initially. He added interesting stories and personal touches to his emails, and he not only enhanced open and click-through rates but also witnessed dramatic sales growth.
His approach demonstrates that originality and uniqueness can revive the most neglected lists and turn them into valuable assets for business growth.
Another example is a digital marketing firm that uplifted its email campaigns by working with a reputable list broker. The broker bought a high-quality and screened mailing list, which allowed the firm to segment its audience more effectively.
This led to a 28% jump in open rates and a 22% boost in conversion rates.
Breaking through the challenge
Challenge:
One of the most significant challenges with email list brokers is that the data purchased must be accurate and comply with privacy regulations. Low-quality lists will damage your credibility and waste your resources.
Resolution:
- The answer is to perform thorough due diligence on potential brokers, checking compliance records and reputations.
- Once you have it, implement rigorous verification and regular audits to keep your list in good working condition.
- This preventive action shields your sender’s reputation and ensures your campaign’s reach.
Quick wins with email list brokers
- Carefully identify your target audience before purchasing data.
- Choose brokers with a good reputation and high compliance levels.
- Clean and validate your email lists regularly for accuracy.
- Monitor campaign metrics to gauge the quality of the lists.
- Data must be easily integrated with your CRM system.
- Educate your staff on best practices using purchased lists.
- Refine your strategy constantly based on performance feedback.
