An email whitelist is an individually curated list of pre-authorised email addresses or domains accepted by recipients. Such emails easily bypass spam filters and reach the inbox with guarantees. This pioneering method improves deliverability and ensures that critical communication is recognized as authentic.
On the other hand, relying solely on spam filters tends to filter out or redirect important emails, hindering smooth interaction and customer engagement. Correct email whitelisting is fundamental to establishing a positive sender reputation and driving engagement.
Email whitelist by the numbers
- 75% of marketers experience a massive increase in open rates when their campaigns are whitelisted.
- Whitelisted email companies tend to see up to a 30% increase in click-through rates.
- Whitelisting has been found to reduce bounce rates by 20%, resulting in smoother campaign performance.
- Analysts forecast that, as security and privacy demands strengthen, the use of email whitelisting will grow by 15% in 2025.
Trusted advice
Using the email whitelisting functionality on your email client will ensure your emails get delivered to important domains who might have otherwise accidentally opted out.
Challenge:
One of the most significant challenges is ensuring your sender’s pristine reputation. A single mistake or complaint can lead to being downgraded by email providers, undermining all your efforts.
Resolution:
- Keep your sender score controlled and strictly observe the best email practices.
- Routinely checking, prompt feedback reaction, and dialoguing with ISPs through whitelisting requests might keep your reputation intact and emails running smoothly.
- Ongoing oversight ensures that your whitelisting strategy is always practical and dynamic.
A must-have for email whitelist success
- Use quality email service providers that are whitelisting-friendly.
- Use tools to monitor and keep your sender score up regularly.
- Keep your content and practices up to the industry’s best.
- Request whitelisting for your domain actively.
- Ensure everyone is aware of best practices for email deliverability.
- Re-tune your strategy based on performance data and feedback.
