Form submission is the effective submission of an online form by a visitor, converting interest into active action. It’s all about collecting valuable information from prospects so you can follow up and develop leads; instead of dealing with form abandonment – where prospects bail before submitting – effective form submission has you receiving valuable information upfront.
The alternative is waiting for organic opt-in, which may take longer but yield a more permission-based list.
Turning insights into value
- More than 40% of users leave forms unfinished without filling out their details.
- Better form designs have been shown to increase conversion rates by up to 30%.
- Firms focusing on form submission optimization achieve a 20% increase in lead quality.
- Research indicates that making the form experience easier can reduce abandonment rates by 15% on average.
Wise words from an executive
Your form is not just a box of electronics – it’s your first handshake. Every entry represents a real person’s attention, a chance to start an honest conversation that can end up being a lasting allegiance.
Every form submission is really a micro-moment of trust. Think about it – when someone fills out your form, they’re not just typing in their email; they’re raising their hand and saying, “Hey, I’m interested in what you’ve got to say!” It’s like they’re accepting an invitation to dance, and you better make sure you’ve got some smooth moves ready.
These digital touchpoints are relationship-building opportunities in disguise. While most marketers are obsessing over field validation and required asterisks, the 1% are thinking about how each question can ignite the beginning of a meaningful conversation.
Winning at form submissions
HubSpot overhauled its lead capture strategy by redesigning its web forms. With the reduction of the required fields and using dynamic forms that adapt based on user behaviour, they discovered that their form submissions rose by 30% in six months. This boost created an overflow of qualified leads and overall campaign performance.
On the other hand, Unbounce, the originator of landing page optimization, also tackled form abandonment using A/B tests on the forms themselves. Through their step-by-step optimization of layouts, copywriting, and the position of CTAs, they achieved another 25% increase in form submissions. It improved their overall conversion rates to never-before-seen levels but provided incredibly valuable insight for optimizations in their funnels.
Overcoming the complications
Challenge:
A common issue is that lengthy or poorly designed forms discourage visitors from completing them, resulting in high abandonment rates.
Resolution:
- To tackle this, simplify your form design by reducing required fields, use progressive profiling to collect data gradually, and optimize for mobile.
- The alternative is waiting for organic opt-in, which may take longer but yield a more permission-based list.
How to gain more form submissions
- Identify essential fields easily to minimize friction.
- Use simple, friendly language and simple CTAs.
- Optimize forms for mobile use.
- Use progressive profiling to collect information incrementally.
- A/B test different form designs and messaging.
- Monitor analytics and adjust based on performance.
- Regularly review and refresh forms based on user feedback.
