Tag: Letter C

CRM database

A customer relationship management (CRM) database is a collection of data that includes all the interactions between a company and their customers.

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Cold emailing

A cold email is sent to anyone with whom there has never been a previous relationship or connection.

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Cold calling

Cold calling is a sales call from a B2C who has never interacted with the salesperson making the call.

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CAN-SPAM Act

The CAN-SPAM Act is a United States law that prescribes the requirements that emails and other messages from entities must follow.

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Call cadence

A call cadence is a plan that details how often a salesperson reaches out to their lead and how much time they should wait between each contact.

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Call analytics

Call analytics refers to analyzing data in meaningful ways that yield critical insights into customer behavior, preference, and overall call performance.

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