Tag: Letter L

A legitimate interest assessment is a risk assessment confirming whether an organization can process personal data based on its interests.

The lead velocity rate is a measurement that a company uses to determine how many leads a company generates over a space of time.

Lead scoring ranks the best leads with the highest value to the company compared to the rest of the leads.

Lead generation involves collecting leads or potential customers and turning their interest in a product or service into a sale.

Lead attribution involves tracking which marketing processes worked the best to achieve site conversion.

This involves the last interaction on a site. When a conversion occurs, all credit is given to that last interaction.