Tag: Letter M

Multi-touch attribution is a user’s journey on a site, where conversion occurs and credit is due.

Multichannel outreach involves multiple ways of communicating with prospective clients.

Microtargeting is targeted advertising with the use of an individual’s data.

A marketing qualified lead is where a prospective customer has shown interest in a product or service.

Marketing attribution is a process used to determine which marketing tactics led to conversions and sales.