Category: Glossary

Email throttling is a limit on a sender’s email set by an internet service provider (ISP).

Email list decay refers to the gradual degradation of email addresses on a list of subscribers.

This is a person that a client contracts to source email lists based on specific criteria.

This is the process of forming a collection of email addresses to send out a huge number of emails.

Email graylisting is a process where emails are temporarily rejected by senders that are not recognized.

Email encryption is a process in which the content of an email is hidden to prevent sensitive information from being read by the wrong individuals.

An email bounce rate is the percentage of emails your business has sent that do not reach the recipient’s inbox or even the spam folder.

An email blacklist lists IP addresses or domains known to send spam.

An email append occurs when data is drawn from many sources and combined into one file.