Opt down
February 10, 2025
Opt down is a feature that allows users to change the frequency with which they would like to receive communication instead of completely opting out.
Opt down is a feature that allows users to change the frequency with which they would like to receive communication instead of completely opting out.
The number of new potential customers added to a company’s database during a specific time is known as the net new leads.
Marketing attribution is a process used to determine which marketing tactics led to conversions and sales.
This involves the last interaction on a site. When a conversion occurs, all credit is given to that last interaction.
This happens when a potential customer discovers a business’s product or service and contacts it.
A hard bounce happens when an email can’t be delivered due to an invalid address, full mailbox, or strict security settings.
The General Data Protection Regulation, passed in the EU, protects personal data and covers data collection, storage, and management.
Firmographic data is a set of attributes that describe an organization or company.
The Electronic Communications Privacy Act protects the privacy of people communicating via wire, oral, or electronic means.
When your organization collects, stores, or uses personal data, the individuals whose data you process become vulnerable to risks.
“If you’re in sales and actively send cold outbound, you 100% have to have ContactInfo bookmarked.”
Chris Merrill