Account based prospecting (ABP)
January 28, 2025
Account based prospecting (ABP) is a B2B marketing and sales plan that involves finding, activating, and nurturing target accounts and gaining their trust.
Account based prospecting (ABP) is a B2B marketing and sales plan that involves finding, activating, and nurturing target accounts and gaining their trust.
Account based marketing (ABM) is a clever approach to B2B marketing that combines sales and marketing and focuses on one or two target leads at a time.
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