Lead scoring
February 25, 2025
Lead scoring ranks the best leads with the highest value to the company compared to the rest of the leads.
Lead scoring ranks the best leads with the highest value to the company compared to the rest of the leads.
Lead generation involves collecting leads or potential customers and turning their interest in a product or service into a sale.
Lead attribution involves tracking which marketing processes worked the best to achieve site conversion.
The application layer protocol is used to get emails from a mail server.
Also known as buyer’s intent, this data is collected to deduce user behavior patterns on a site.
This is a form of customer service where the interactions are frequent and personalized.
High-intent leads include customers who exhibit purchasing characteristics and are willing to buy a product or service.
This occurs when a user fills out a form on a website, completes it, and then submits the form by clicking buttons such as “done,” “submit,” “send,” etc.
This occurs when a user starts filling out a form on a website and exits it before completing it.
This type of data is collected directly from customers and users.
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