Opt-in consent
Opt-in consent is the permission the user gives a company to send them emails or newsletters.
Opt-in consent is the permission the user gives a company to send them emails or newsletters.
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Multi-touch attribution is a user’s journey on a site, where conversion occurs and credit is due.
Multichannel outreach involves multiple ways of communicating with prospective clients.
Microtargeting is targeted advertising with the use of an individual’s data.
A marketing qualified lead is where a prospective customer has shown interest in a product or service.
A legitimate interest assessment is a risk assessment confirming whether an organization can process personal data based on its interests.
The lead velocity rate is a measurement that a company uses to determine how many leads a company generates over a space of time.
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