Marketing attribution
February 10, 2025
Marketing attribution is a process used to determine which marketing tactics led to conversions and sales.
Marketing attribution is a process used to determine which marketing tactics led to conversions and sales.
This involves the last interaction on a site. When a conversion occurs, all credit is given to that last interaction.
This happens when a potential customer discovers a business’s product or service and contacts it.
A hard bounce happens when an email can’t be delivered due to an invalid address, full mailbox, or strict security settings.
The General Data Protection Regulation, passed in the EU, protects personal data and covers data collection, storage, and management.
Firmographic data is a set of attributes that describe an organization or company.
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