Intent data
February 24, 2025
Also known as buyer’s intent, this data is collected to deduce user behavior patterns on a site.
Also known as buyer’s intent, this data is collected to deduce user behavior patterns on a site.
This is a form of customer service where the interactions are frequent and personalized.
High-intent leads include customers who exhibit purchasing characteristics and are willing to buy a product or service.
This occurs when a user fills out a form on a website, completes it, and then submits the form by clicking buttons such as “done,” “submit,” “send,” etc.
This occurs when a user starts filling out a form on a website and exits it before completing it.
This type of data is collected directly from customers and users.
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First-touch attribution is a marketing measurement method in which credit is given for converting to a customer’s first touch with your brand.
The EU-U.S. Privacy Shield framework ensured adequate protection for personal data transferred to the U.S.
ePrivacy Directive is a set of data protection and privacy rules in the European Union that controls the aspects of cookies, email marketing, and more.
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