Last-touch attribution
This involves the last interaction on a site. When a conversion occurs, all credit is given to that last interaction.
This involves the last interaction on a site. When a conversion occurs, all credit is given to that last interaction.
This happens when a potential customer discovers a business’s product or service and contacts it.
A hard bounce happens when an email can’t be delivered due to an invalid address, full mailbox, or strict security settings.
The General Data Protection Regulation, passed in the EU, protects personal data and covers data collection, storage, and management.
Firmographic data is a set of attributes that describe an organization or company.

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Gain insider tips on follow up emails – timing strategies, template mistakes, and metric-infused tactics that defy conventional wisdom.

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The Electronic Communications Privacy Act protects the privacy of people communicating via wire, oral, or electronic means.
“If you’re in sales and actively send cold outbound, you 100% have to have ContactInfo bookmarked.”
Chris Merrill